Smart How?

Smart How?

VSM has seen a lot of changes come and go in our near half-century of advertising and marketing. We've learned a lot over the years and our experience shows in our work. Even as Strategic trends...Design influences...Media evolutions...Language itself has expanded and contracted so have we. "Tweet" means something quite different today than it did not so long ago. The mushrooming growth of digital marketing has eclipsed every other area of marketing for its speed and rapid proliferation. And so, to stay relevant and remain connected, VSM made a conscious decision to adapt and evolve. We've re-organized to offer our clients a greater range of services—we call it Traditional IQ and Digital IQ. (Though most projects meet somewhere in the middle with a melding of talents and ideas.) The fact is, we look much different today than we did twenty, ten, even five years ago. But stay tuned. Smart money says we're not done yet....

 

Vision

Vergason Sojourner & McWaters is one of the oldest, privately owned advertising and marketing firms in the Southeast. For nearly 50 years VSM has been a leader in developing successful advertising and marketing programs for clients in a variety of fields. VSM staff members have more than 150 years of combined experience in categories as diverse as automotive, medical, home services, hospitality, legal, real estate, franchising and many more. We pride ourselves on working closely with our client partners to develop integrated advertising, marketing and public relations solutions that leverage their strengths and effectively communicate the unique benefits of their products and services. From retail advertising to corporate branding, and from consumer strategies to business-to-business campaigns, VSM consistently creates programs that increase brand equity and deliver sales that exceed goals. Spend a few minutes reviewing our work and you'll see why.