Great Minds

Mark E. Vergason

President
Mark E. Vergason

Mark E. Vergason is an advertising and marketing veteran with more than 40 years of success serving clients throughout Florida and the Southeast. A graduate of the University of South Florida in Tampa, he is a member of many local organizations including the Orlando Advertising Federation and the Builders Association of Metro Orlando. Under his leadership VSM has served clients in dozens of market categories from real estate, hospitality and automotive to retail, financial and professional services. His agency's efforts and his personal commitment have won numerous local, regional and national awards for client-related work as well as for many civic and charitable activities. Vergason has successfully guided the 50-year-old, award-winning firm to become one of the Southeast's largest independently owned advertising agencies. In 2002, Vergason Sojourner & McWaters was voted "The Best Ad Agency" in Central Florida. In 2003, the Agency was selected to the prestigious "Golden 100," recognizing the top 100 privately-owned businesses in Central Florida and, in 2004, received the MAME award for "Advertising Agency of the Year."

 


Mark McWaters

Creative Director
Mark McWaters

An advertising veteran of over 25 years, McWaters has a professional background that includes stints at several major advertising agencies including McCann-Erickson, Ogilvy & Mather, and Fletcher Mayo. His work has been recognized with local and national awards – CLIOs, ADDYs, Communication Arts and PRINT, among others. As Creative Director and Partner for VSM and drawing upon expertise in all areas, from consumer to B2B, McWaters has been responsible for creating groundbreaking marketing and advertising programs for clients throughout the Southeastern U.S. and beyond. The Agency's work is consistently recognized for its quality and creativity in all the major award shows.

 


Chase E. Vergason

Vice President
Chase E. Vergason

Chase E. Vergason is the third generation to start at VSM after his grandfather began the agency in the 1960's. He graduated from the University of South Carolina with a business degree and quite an extensive baseball highlight reel—having played in the College World Series for USC. On the roster for VSM, Chase heads up the Digital Marketing efforts for the agency, sharing his expertise in the areas of SEO, PPC, Social Media Marketing and more. As a highly-skilled Digital Marketing professional, he takes pride in establishing mutually beneficial, long-term relationships with his clients based on trust, realistic expectations and pre-established KPI's. He is singularly focused on producing measurable results in the form of profits and ROI that exceed expectations and projections by boosting revenue and profitability of both early stage as well as mature companies. Because of his dedication to business ethics, he is committed to keeping VSM's Digital Marketing program as an elite, industry-leading service at cost-appropriate price points.

 


Gordon A. Hasse, Jr.

Director of Research and Planning
Gordon A. Hasse, Jr.

During an advertising and marketing career spanning more than 40 years Hasse has served as an Account Executive, a Copywriter, a Creative Director and a Director of Research and Planning. Prior to locating to Orlando he worked for several major advertising agencies in New York City, including J. Walter Thompson, N.W. Ayer and Foote Cone & Belding where he was a Senior Vice President and the Global Creative Director on the Colgate–Palmolive business. His work has been recognized with local and national awards – ADDYs, Effies, the Cannes Film Festival, the NY Film & TV Festival, ADWEEK's Eastern TV Writer of the Year, the International Broadcasting Award and the American Institute of Commercial Production Award, including placement of one of his AT&T Corporate commercials in the permanent collection of the Museum of Modern Art. Hasse has created advertising for clients in more than 50 categories including packaged goods, financial services, agriculture, telephony, pharmaceuticals automotive, fast food, beverage alcohol, tourism, performing arts, jewelry, apparel, chemicals, real estate, consumer electronics, the U.S. Government, non-profits and more. At VSM Hasse wears two hats, contributing to the agency's copywriting efforts as well as serving as Director of Research & Planning. A graduate of Duke University, he holds an MBA in Marketing from the University of Pennsylvania's Wharton School of Finance & Commerce.

 


Tiffany Wolfe

Art Director
Tiffany Wolfe

Tiffany Wolfe leads the firm's art direction, design and production of creative projects. She manages the graphic design team for all client needs including brand identity packages, websites, print collateral, ads, outdoor and electronic communications. Prior to VSM, Tiffany was Creative Director and Co-Owner of TW Squared where she worked with a client base such as LEGOLAND Florida, General Motors, The Florida College System and Rural Metro. As Creative Director for Olympus media she gained significant experience creating and launching national advertising campaigns. Wolfe was trained at the prestigious Moore College of Art and Design in Philadelphia where she received her BFA in graphic design. She brings a confident and aesthetic eye to the creative design process.

 


Karla Galvan

Art Director
Karla Galvan

Karla Glavan is a highly motivated creative with expertise in graphic design, brand development, strategic planning, and content marketing. She attended The Florida State University, majored in Studio Art with focus in Graphic Design, and was a member of the Advertising Club. Prior to VSM, Karla was the Creative/Marketing Manager at Ruvos. She was responsible for creating, implementing, and managing all creative and marketing content for Ruvos and clients such as the CDC and Association of Public Health Labs. Karla continues to visually communicate compelling ideas that inform and captivate consumers. 



 


Neil Romaine

Watauga Group - Media Partner
Neil Romaine

Neil Romaine began his career on 3rd Ave in New York City for Draft Direct working on accounts such as HBO, Fidelity Investments, and Chase. He then moved to Orlando, Florida to become VP Media Director for one of the largest agencies working in the Hospitality field - Yesawich, Pepperdine and Brown. There he oversaw accounts such as Visit Mexico, The Breakers, St. Petersburg CVB, and Amtrak to name a few. Following that, Neil went back to his original Direct Response roots and moved to the client side to work for Medical Hair Restoration, one of the leading surgical hair companies in the US. He managed and oversaw a team of 10 people responsible for spending approximately 12,000,000 annually and diversified their media mix from strictly long form TV to both short form and digital. For the last 14 years Neil has been a Principal at Watauga Group and helped take them from a 2-person shop in Orlando to a 50-person media and research company in 3 markets. Some of the major accounts include Holiday Retirement, Smith and Wesson, Hilton properties, and various Health Care establishments throughout the US. Neil consistently works to achieve campaigns that are best of breed, deliver outstanding returns and exceed client expectations.

 


Michelle Evans

Watauga Group - Media Partner
Michelle Evans

Michelle is a marketing veteran with more than two decades of experience in brand planning, media stratergy, direct mail/media buying and consumer insights for national and regional brands with a specialty in restaurant and retail marketing. As a trade area retail specialist, Michelle has spent most her career focused on building sales for brands like The Home Depot, Ruby Tuesday, and Wickes Furniture. She has led integration of direct marketing from traditional to digital platforms for a variety of brands from City Furniture, Rooms to Go and Stirling Furniture to automotive work with Nissan and Southeast Toyota. Her ability to find the unexpected insight, paired with more than 20 years of negotiation experience, has helped her in leading franchisee and co-op programs across categories spanning restaurant, retail and tourism.

 


Debra Marino

Watauga Group - Media Partner
Debra Marino

With a PhD in Organizational Communication and over 30-years of media-planning experience in traditional and Internet media, Debra's insights as a digital strategist are rivaled by few. As an Adjunct Professor at the University of Phoenix and Southern New Hampshire University, Debra designs and teaches courses on: Integrated Marketing Communications and Social Media. She has successfully launched Internet Media Planning teams at multiple agencies and orchestrated media planning and buying for major clients such as Hilton Hotels, Taco Bell, and Times-Mirror Cable Television.

 


Carolyn Mailloux

Watauga Group - Media Partner
Carolyn Mailloux

Carolyn brings 34 years of experience to the team. Most recently, she worked with the Intercontinental Hotel Group as well as Rawle Murdy where she was responsible for planning and buying media for major accounts representing various real estate groups, and political candidates. Carolyn got her start with Pivec Advertising where she was the spot buyer for the Central Atlantic Toyota Distributors in 17 markets including Philadelphia, Washington DC, Pittsburgh, Baltimore, and Richmond. Carolyn hails from Charleston and has a Bachelor's in Management Arts. Her strong negotiation skills make her the ideal client advocate to leverage added value promotions and execute plans within key markets.