Great Minds

MARK E. VERGASON

President

MARK E. VERGASON

Mark E. Vergason is an advertising and marketing veteran with more than 40 years of success serving clients throughout Florida and the Southeast. A graduate of the University of South Florida in Tampa, he is a member of many local organizations including the Orlando Advertising Federation and the Builders Association of Metro Orlando. Under his leadership VSM has served clients in dozens of market categories from real estate, hospitality and automotive to retail, financial and professional services. His agency's efforts and his personal commitment have won numerous local, regional and national awards for client-related work as well as for many civic and charitable activities. Vergason has successfully guided the 50-year-old, award-winning firm to become one of the Southeast's largest independently owned advertising agencies. In 2002, Vergason Sojourner & McWaters was voted "The Best Ad Agency" in Central Florida. In 2003, the Agency was selected to the prestigious "Golden 100," recognizing the top 100 privately-owned businesses in Central Florida and, in 2004, received the MAME award for "Advertising Agency of the Year."

 


MARK McWATERS

Creative Director

MARK McWATERS

An advertising veteran of over 25 years, McWaters has a professional background that includes stints at several major advertising agencies including McCann-Erickson, Ogilvy & Mather, and Fletcher Mayo. His work has been recognized with local and national awards – CLIOs, ADDYs, Communication Arts and PRINT, among others. As Creative Director and Partner for VSM and drawing upon expertise in all areas, from consumer to B2B, McWaters has been responsible for creating groundbreaking marketing and advertising programs for clients throughout the Southeastern U.S. and beyond. The Agency's work is consistently recognized for its quality and creativity in all the major award shows.

 


CHASE E. VERGASON

Vice President

CHASE E. VERGASON

Chase E. Vergason is the third generation to start at VSM after his grandfather began the agency in the 1960's. He graduated from the University of South Carolina with a business degree and quite an extensive baseball highlight reel—having played in the College World Series for USC. On the roster for VSM, Chase heads up the Digital Marketing efforts for the agency, sharing his expertise in the areas of SEO, PPC, Social Media Marketing and more. As a highly-skilled Digital Marketing professional, he takes pride in establishing mutually beneficial, long-term relationships with his clients based on trust, realistic expectations and pre-established KPI's. He is singularly focused on producing measurable results in the form of profits and ROI that exceed expectations and projections by boosting revenue and profitability of both early stage as well as mature companies. Because of his dedication to business ethics, he is committed to keeping VSM's Digital Marketing program as an elite, industry-leading service at cost-appropriate price points.

 


GORDON A. HASSE, JR.

Director of Research and Planning

GORDON A. HASSE, JR.

During an advertising and marketing career spanning more than 40 years Hasse has served as an Account Executive, a Copywriter, a Creative Director and a Director of Research and Planning. Prior to locating to Orlando he worked for several major advertising agencies in New York City, including J. Walter Thompson, N.W. Ayer and Foote Cone & Belding where he was a Senior Vice President and the Global Creative Director on the Colgate–Palmolive business. His work has been recognized with local and national awards – ADDYs, Effies, the Cannes Film Festival, the NY Film & TV Festival, ADWEEK's Eastern TV Writer of the Year, the International Broadcasting Award and the American Institute of Commercial Production Award, including placement of one of his AT&T Corporate commercials in the permanent collection of the Museum of Modern Art. Hasse has created advertising for clients in more than 50 categories including packaged goods, financial services, agriculture, telephony, pharmaceuticals automotive, fast food, beverage alcohol, tourism, performing arts, jewelry, apparel, chemicals, real estate, consumer electronics, the U.S. Government, non-profits and more. At VSM Hasse wears two hats, contributing to the agency's copywriting efforts as well as serving as Director of Research & Planning. A graduate of Duke University, he holds an MBA in Marketing from the University of Pennsylvania's Wharton School of Finance & Commerce.

 


TIFFANY WOLFE

Art Director

TIFFANY WOLFE

Tiffany Wolfe leads the firm's art direction, design and production of creative projects. She manages the graphic design team for all client needs including brand identity packages, websites, print collateral, ads, outdoor and electronic communications. Prior to VSM, Tiffany was Creative Director and Co-Owner of TW Squared where she worked with a client base such as LEGOLAND Florida, General Motors, The Florida College System and Rural Metro. As Creative Director for Olympus media she gained significant experience creating and launching national advertising campaigns. Wolfe was trained at the prestigious Moore College of Art and Design in Philadelphia where she received her BFA in graphic design. She brings a confident and aesthetic eye to the creative design process.

 


 

NEIL ROMAINE

Media Partner - Watauga Group

NEIL ROMAINE

With experience ranging from Senior Vice President and Media Director for 12-years to 10-years of direct response marketing while Director at Medical Hair Restoration, Neil exceeds expectations to achieve campaigns that are best of breed and deliver outstanding returns.