Facebook Marketing

Facebook Marketing

Facebook currently has more than 2.2 billion monthly, active users worldwide. Which is why every smart business should have a Facebook Page, separate and distinct from any personal profile of the owner or key executive. A Facebook Page is a public profile specifically created for businesses, brands, causes and other organizations. Unlike personal profiles, Pages do not gain "friends," but "fans" - which are people who choose to "like" a page.

You don't need a Page in order to advertise on Facebook, but most — if not all — big businesses have an established Page. On your Page, you can:

  • Provide a call-to-action
  • Promote items or services with established customers
  • And create opportunities to reach new ones


Advertising to Facebook Users

Facebook currently has more than 2 billion monthly, active users worldwide. With the right creative and prospect targeting you can reach the group or groups most likely to respond to your offer. In preparation and throughout your Facebook campaign we:

  • Select appropriate target groups based on geographic, demographic, psychographic, and behavioral characteristics
  • Design and schedule compelling advertising content consistent with your agreed-upon marketing objectives
  • Continuously test the effectiveness of your ads and seek to discover superior alternatives through A/B split testing


Facebook Monthly Reporting

  • Provide you with Facebook insights and progress reports throughout the campaign
  • Generate monthly ROI reports that track campaign expenditures versus conversions