Pay-Per-Click (PPC)

Pay-Per-Click (PPC)

With Pay-Per-Click internet marketing, you pay a fee each time one of your ads is clicked. PPC is a way of buying visits to your site, rather than attempting to "earn" those visits organically through search engine optimization. One of the most popular forms of PPC is search engine advertising. It allows you to bid for ad placement in a search engine's sponsored links when someone searches on a keyword related to your business offering. Every time your ad is clicked, sending a visitor to your website, you have to pay the search engine a small fee.


Clever PPC Campaign

VSM relies upon extensive research and analysis to structure PPC campaigns that cost-effectively drive target customers to your website. Among the tasks we perform are:

  • Keyword Targeting: Determining the most effective keywords and arranging them into well-organized campaigns and ad groups
  • Landing Page Selection: Making certain that clicks are sent to a landing page with an effective call-to-action that maximizes conversions
  • Ad Copy Development: We create well-written, motivating copy that engages visitors to click and transact 


On-Going PPC Management

Pay Per Click management is a continuing process. Our goal is to keep your campaigns consistently operating at peak efficiency, delivering the best customers and a great ROI.
To ensure that happens we:

  • Continuously test the effectiveness of your ads and seek to discover superior alternatives through A/B split testing
  • Respond to changing trends in consumer behavior and adjust your ads accordingly
  • Monitor your keyword performance. Based on the keywords that are driving your best conversions we set ROI goals and alter your bids to accomplish them


PPC Performance Analytics

We expect our team to fail, smartly. If some campaigns or strategies aren't failing, then we're not pushing the envelope. With quarterly strategy roadmaps and monthly reporting, we'll never be without a compass and a pulse. We keep you involved and informed about the direction and progress of your PPC campaigns with updates on how your search budget is being spent and which keywords are proving most effective.