With Pay-Per-Click internet marketing, you pay a fee each time one of your ads is clicked. PPC is a way of buying visits to your site, rather than attempting to "earn" those visits organically through search engine optimization. One of the most popular forms of PPC is search engine advertising. It allows you to bid for ad placement in a search engine's sponsored links when someone searches on a keyword related to your business offering. Every time your ad is clicked, sending a visitor to your website, you have to pay the search engine a small fee.
VSM relies upon extensive research and analysis to structure PPC campaigns that cost-effectively drive target customers to your website. Among the tasks we perform are:
Pay Per Click management is a continuing process. Our goal is to keep your campaigns consistently operating at peak efficiency, delivering the best customers and a great ROI.
To ensure that happens we:
We expect our team to fail, smartly. If some campaigns or strategies aren't failing, then we're not pushing the envelope. With quarterly strategy roadmaps and monthly reporting, we'll never be without a compass and a pulse. We keep you involved and informed about the direction and progress of your PPC campaigns with updates on how your search budget is being spent and which keywords are proving most effective.