Broadcast – Television/Radio
Broadcast advertising carries an innate credibility that is hard for other advertising mediums to match.
- Television, which combines sight and sound, is the perfect medium for demonstrating products and showing side-to-side comparisons. No other medium has the longevity and power to influence that television does. The national reach of the major networks makes their programming ideal for new product introductions and the huge variety of programs facilitate tailoring a spot or a schedule to the desired demographic or lifestyle target audience.
- With more than 11,000 stations in the United States radio is alive and well. Local stations offer local merchants inexpensive access to customers in their markets and national stations allow even small businesses, with a single location, to affordably reach a national audience. Catering to demographic preferences, radio advertisers can select stations to place their commercials with audience-appropriate programming such as News, Country/Western, All Sports, Classic Rock and several other formats. Because listeners are usually loyal to a single station, radio is a perfect frequency medium.
As experts in the evaluation and purchase of media, let VSM show you how and when to integrate broadcast into your marketing mix and achieve maximum effectiveness with your messaging.