Outdoor advertising can take many forms such as transit advertising on taxis, buses, subways, trains and advertising on 'street furniture' such as bus shelters, kiosks, benches and telephone booths. But the most conspicuous form of outdoor advertising is the billboard.
Billboards are outside and outsized, they impact many thousands each day and nothing beats powerful, attention-grabbing billboards for their ability to move a market. With billboards, less is more. The outdoor advertising industry has determined that the ideal number of words appearing on a billboard is six or fewer. Why? Because the average motorist spends no more than 5 to 10 seconds viewing it.
Given the right circumstances and smartly crafted creative, we can make outdoor advertising be a hardworking and effective element in your media mix.