In all of its colorful, splendid shapes and sizes, media and mediums, print advertising has been around almost as long as word of mouth. While the two most common print media are newspapers and magazines, print media also includes direct mail, outdoor billboards, transit posters, and the yellow pages.
- Print media, like newspapers and general interest magazines, can reach large audiences, while thousands of specialized magazines on the market enable businesses to focus on target audiences with specific sets of characteristics.
- Newspapers offer the benefits of immediacy, local impact, and greater flexibility and cost in most cases than other print mediums.
- Magazines allow you to readily focus in on quite specific target audiences. As the Small Business Administration points out "Audiences can be reached by placing ads in magazines which have a well-defined geographic, demographic, or lifestyle focus." Magazines also allow for superior reproduction of color and graphics, target-specific content and longer life than newspapers.
- Direct mail provides an opportunity to tell the story of your product or service in the greatest possible detail to prospects most likely to respond. To be successful, direct mail must contain three elements: a good mailing list of the likeliest prospects, engaging creative and a relevant offer.
- While Yellow Page advertising has become far less important because of the ease of finding local merchants via the Internet, some advertisers find it useful to complement or extend the effects of advertising placed in other media.
- Outdoor advertising includes both billboards and transit posters. Like yellow page ads, outdoor frequently supports advertising placed in other media. However, outdoor advertising is particularly useful as a directional marker to point customers toward the location of your business.
VSM designers, art directors and writers have consistently created award-winning print advertising in all of these mediums and stand ready to do the same for you.