Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Search Engine optimization "smartens up" your website to pull the maximum number of people by making it more attractive to search engines like Google, Bing, and Yahoo so that they rank your site higher than your competitors. SEO is an ongoing process where our objectives are to improve your online rankings and the number, quality and satisfaction of visitors to your website.


On-page Optimization

Among the things that VSM will do directly within your website to improve its position in the search engine rankings are:

  • Developing top quality content that's fresh and current
  • Utilizing the most relevant keywords for top search engine listings
  • Optimizing all titles, descriptions, internal links and images
  • Ensuring user-friendly navigation and URL structure
  • Applying intelligent text formatting
  • Maximizing page loading speed
  • Setting up redirection of visitors to new pages
  • Ensuring mobile-friendly pages… and more


Off-page Optimization

Unlike On-page optimization, Off-page optimization refers to activities you can perform outside the boundaries of your website. The most important are:

  • Link Building: Exchanging links with other Websites to increase the number of backlinks to your website 
  • Social Media Marketing: Participating on websites and applications that enable users to create and share content or to participate in social networking
  • Social Bookmarking: Sharing web pages, articles, blog posts, images and videos on dedicated bookmarking sites


White Hat Link Building

Link building is about getting third-party web pages to link to your site in order to boost your ranking. The greater the number of links, the higher your website's Google ranking. As experienced SEO experts, we focus on securing just the best possible links using the white hat (ethical) guidelines the search engines encourage. Our focus is on quality, not quantity. We source only from reputable and authoritative resources.
Our program of relevant and quality link building seeks to enhance users' experience through:

  • Useful content creation
  • Guest posting by writing and publishing articles on someone else's website or blog
  • Outreach, by creating backlinks from other websites to your website, enhance its organic (non-paid) visibility on Google and other search engines


SEO Analysis Reporting

SEO Analysis Reporting

We want to be held accountable for the success metrics that your company holds you accountable to. After all, we're in this together. We only consider a project successful if you're successful, and our in-depth analysis of our efforts—and actions taken from those insights—ensure success for all. To make certain that you can track your progress each step of the way, VSM provides you with an array of useful documentation each month:

  • Detailed monthly keyword ranking reports
  • Google Analytic Summary Reports which are linked to your website that continuously track and report website traffic, landing page quality and conversions
  • In-depth Performance Overview